GEO & AI Search Optimisation — Be the Business AI Recommends
When someone asks ChatGPT “who’s the best [your industry] in Brisbane?”, only a handful of businesses get named. We make sure you’re one of them.
What Is GEO?
Generative Engine Optimisation (GEO) is the practice of structuring your website content, technical setup and online authority so that AI-powered search engines — ChatGPT, Google Gemini, Google AI Overviews, Perplexity and Microsoft Copilot — cite, reference and recommend your business in their answers. Where traditional SEO competes for ranking positions on a results page, GEO competes for a mention inside the answer itself.
This matters because search behaviour has changed. A growing share of searches now end without a single click — the user reads the AI’s answer and acts on it. If AI engines don’t know your business, trust your content, or can’t read your website, you’re invisible in the fastest-growing discovery channel there is.
The Search Landscape Has Split in Two
For twenty years, winning online meant ranking on Google’s first page. That still matters — but it’s no longer the whole game:
- AI answers come first. Google now shows AI Overviews above traditional results for a large share of queries. Many users never scroll past them.
- Recommendations are winner-takes-most. A results page shows ten links. An AI answer typically names one to three businesses. Being fourth means being absent.
- The sources AI cites are not simply the top Google results. Research in the GEO industry has found the overlap between top-ranking pages and AI-cited sources has fallen sharply — AI engines have their own preferences for structure, clarity and demonstrated authority.
- Early movers own the space. Very few Australian businesses — and very few agencies — are optimising for AI search yet. The businesses that build AI visibility now will be the “default answers” competitors have to dislodge later.
SEO vs GEO — What's the Difference?
| Traditional SEO | GEO | |
|---|---|---|
| Goal | Rank in search results | Be cited in AI-generated answers |
| Where you appear | Links on a results page | Inside the answer itself |
| Key levers | Keywords, backlinks, technical health | Extractable answer-first content, entity clarity, structured data, cross-web authority |
| Success looks like | Position 1–3, clicks to your site | Your business named and recommended by ChatGPT, Gemini, Perplexity, AI Overviews |
| Competition today | Fierce, expensive | Wide open — especially locally |
The honest answer: you need both. GEO builds on SEO fundamentals — a slow, broken or thin website can’t win in either world. That’s why every Arashk GEO engagement starts with your SEO foundation and extends it for AI.
What Our GEO Service Includes
AI Visibility Audit
We test what ChatGPT, Gemini, Perplexity and Google AI currently say (or don't say) about your business and your competitors, and document the gap.
AI Crawler Access & Technical Setup
We make sure AI crawlers aren't blocked, your content is server-side rendered and readable, and we implement an llms.txt file so AI systems understand your site.
Answer-First Content Restructuring
Every key page rebuilt around extractable answer blocks: clear definitions, direct answers in the first 200 words, structured lists and comparison tables AI can quote.
Structured Data (Schema) Deployment
Organization, LocalBusiness, Service, FAQ and Article markup so machines understand exactly who you are, what you do and where you do it.
Prompt-Aligned FAQ Development
FAQ content written to match the exact questions your customers ask AI assistants — not just what they type into Google.
Entity & Authority Building
Consistent presence across directories, reviews, industry publications and citations, because AI engines recommend businesses they see corroborated across the web — not just on their own site.
Monthly AI Citation Monitoring
We track whether and how AI engines mention you, month over month, and refine the strategy based on what's actually being cited.
- Digital Marketing Plans
- Web Design Packages
- Website Care Plans
Digital Marketing Plans
Data-driven campaigns that increase visibility, generate leads and convert clicks into loyal customers — powered by creativity, analytics and AI technology.
$790
Local Presence
- Local SEO — Google Business Profile optimisation
- Local citations & directory listings
- On-page SEO for key service pages
- 8 social media posts / month (2 platforms)
- Review generation strategy
- Monthly performance report
Ad spend (paid directly to Google / Meta) is separate from management fees — we’ll always recommend a budget that fits your goals, and you keep full ownership of your ad accounts.
Lead Engine
- Everything in Local Presence, plus:
- Google Ads setup & management (flat fee)
- 1 SEO blog article / month
- 12 social posts + community management
- Landing page optimisation
- Conversion & call tracking
- Monthly strategy report
Ad spend (paid directly to Google / Meta) is separate from management fees — we’ll always recommend a budget that fits your goals, and you keep full ownership of your ad accounts.
$1,890
$3,490
Growth Partner
- Everything in Lead Engine, plus:
- Meta (Facebook & Instagram) ads management
- 2 SEO blog articles / month
- Email marketing — 1 campaign / month
- Conversion rate optimisation (CRO)
- Competitor & keyword intelligence
- Quarterly strategy review + priority support
Ad spend (paid directly to Google / Meta) is separate from management fees — we’ll always recommend a budget that fits your goals, and you keep full ownership of your ad accounts.
- All prices are in Australian dollars and exclude GST.
- Data-driven campaigns that increase visibility, generate leads and convert clicks into loyal customers — powered by creativity, analytics and AI technology.
- Marketing plans: advertising spend is paid directly to the platform (Google / Meta) and is separate from management fees.
- Minimum terms apply to marketing plans as noted; month-to-month thereafter with 30 days’ notice.
- Unused care-plan hours don’t roll over; additional work quoted before commencing.
Web Design Packages
Professionally designed, mobile-first websites built to convert visitors into customers — delivered on time, at a fixed price.
$1,890
Launch
- Up to 5 pages, mobile-responsive design
- Template-based design customised to your brand
- Contact form & click-to-call setup
- Google Business Profile setup
- Basic on-page SEO & SSL security
- 2 rounds of revisions
- 30 days post-launch support
Growth
- Up to 10 pages, fully custom design
- Copywriting assistance for every page
- Blog setup & SEO foundations site-wide
- Google Analytics + Search Console
- Speed & performance optimisation
- Booking / enquiry system integration
- 3 rounds of revisions
- 1-hour CMS training + 60 days support
$4,490
$8,990
E-Commerce / Premium
- Everything in Growth, plus:
- Online store — up to 50 products loaded
- Payment gateways incl. Afterpay & Zip
- Mobile-optimised checkout flow
- Shipping & tax configuration
- Abandoned-cart email automation
- Advanced product SEO
- 90 days post-launch support
Popular Add-Ons — keep it flexible
| Add-On | What's Included | Fixed Fee |
|---|---|---|
| Extra page | Designed, written & SEO-optimised | $180 / page |
| Landing page | Campaign-ready, conversion-focused page | $590 |
| Logo / brand refresh | Logo, colours & brand style guide | $690 |
| Professional copywriting | Persuasive, SEO-friendly page copy | $150 / page |
| Extra products loaded | Product images, descriptions & pricing | $8 / product |
- All prices are in Australian dollars and exclude GST.
- Web design packages: 50% deposit to commence, balance on launch. Timelines assume timely content approval.
Website Care Plans
Your website is a business asset — keep it secure, fast and up to date for one predictable monthly fee. Hosting included in every plan.
$59
Essential
- Australian hosting + SSL certificate
- Daily backups & restore
- Security monitoring & malware protection
- Software / plugin updates
- Content changes each month
- Uptime & speed monitoring
- Monthly website health report
- Quarterly SEO health check
- Support response time: 48 hours
Standard
- Australian hosting + SSL certificate
- Daily backups & restore
- Security monitoring & malware protection
- Software / plugin updates
- Content changes each month: 1 hour
- Uptime & speed monitoring
- Monthly website health report
- Quarterly SEO health check
- Support response time: 24 hours
$129
$249
Pro
- Australian hosting + SSL certificate
- Daily backups & restore
- Security monitoring & malware protection
- Software / plugin updates
- Content changes each month: 1 hour
- Uptime & speed monitoring
- Monthly website health report
- Quarterly SEO health check
- Support response time: Same business day
- All prices are in Australian dollars and exclude GST.
- No lock-in contracts — cancel any care plan with 30 days’ notice.
- Minimum terms apply to website care plans as noted; month-to-month thereafter with 30 days’ notice.
- Unused care-plan hours don’t roll over; additional work quoted before commencing.
AI answers come first
GEO Questions, Answered
01. Is GEO replacing SEO?
No. GEO extends SEO. Traditional rankings still drive significant traffic, and AI engines draw on many of the same quality signals. The businesses winning in 2026 do both from one coherent strategy.
02. How long does GEO take to show results?
Technical and content foundations can influence AI answers within weeks because AI engines retrieve live content, but authority building compounds over months. We benchmark before we start so you can see movement.
03. Can you guarantee ChatGPT will recommend my business?
No one can honestly guarantee a specific AI output — the engines are probabilistic and constantly updated. What we can do is systematically maximise every factor known to drive citations, measure your visibility monthly, and show you the trend.
04. Does GEO work for local Brisbane businesses, or just big brands?
Local is where GEO is most winnable. Big brands dominate national queries, but "best [service] in Brisbane"-style questions are decided by local signals — reviews, directories, location-specific content — that a well-optimised small business can own.
05. What does GEO cost?
GEO engagements start from [$200/month or $3,000 project], usually bundled with SEO. Your free audit comes with a fixed quote.
06. How do I know if AI engines can even see my website?
That's the first thing our free audit checks — crawler access, rendering, and what AI currently says about you. Many sites are unknowingly blocking AI crawlers entirely.
